TecHome Builder Conference and Expo, May 18-20 in Phoenix, will educate builders on current and emerging home technology products and services.

Builders have no shortage of audio, networking and home theater products competing for their attention and their purchasing power. However, they have a lot less good old fashioned, basic information on what to do with all those products, how to integrate them, and most importantly, how to market them to customers. n All of those needs-along with IT software for builders-are at the center of the upcoming TecHome Builder Conference & Expo (TBX), which will launch this May in Phoenix. This is the first trade show being produced by TecHome Builder, and it comes in response to the growing need of builders to learn about information technology products and services in the back office, and home technology products front and center in the home. In addition to offering exhibits from leading technology companies, the event will feature dozens of educational sessions to help the builder understand what is happening in the home tech space, how to wire their homes for new products and services, and where they can expect the market to head in the next couple of years.

For evidence of the growing interest in home tech products and services, one needed only to visit the tecHOMExpo at the International Builders' Show in Orlando. As a designated portion of the overall show floor, the tecHOMExpo saw a steady stream of attendees checking out the tech providers exhibiting there.

TBX promises to feature the most comprehensive education program on technology for builders in the nation. The event is organized around three tracks with dozens of educational sessions in the works.

TecHomes & Communities

Sessions in this track will inform builders about how incorporating technology in new homes and communities can substantially increase sales and profits. Seminars will cover basic education on TecHome opportunities, as well as technology-specific courses and sales tools you can use today to sell to homebuyers.

Sample seminars planned include:

• Automation Simplified
• Basics of Home Theater and Room Acoustics
• Technology in Homes: State of the Market
• Everything You Need to Know About Home Technology but Were Afraid to Ask

Tech Sales & Marketing Solutions

Using information technology to sell and market new homes can provide your company with a leg up on the competition. Attend seminars in this track to learn how to effectively select, implement and utilize these sales and marketing solutions.

Sample seminars planned include:

• Don't Build a Website, Build a Marketing System
• The Rules Have Changed: How to Sell New Homes on the Internet
• Kick Butt Electronics Marketing for the Non-Techie Builder

Tech Management Solutions

Is your company struggling to increase field and back-office productivity? Consider the benefits of implementing information technology to boost your efficiency and thereby your profits. Courses in this track will inform you on how these technology solutions can provide immediate benefits to your company.

Sample seminars planned include:

• How to Choose Best Fit Construction Management Software
• Integrated Homebuilding Solutions
• Using the Right Technology for your Stage of Growth

The TBX will be held at the Phoenix Civic Plaza. Over 100 exhibitors and 1,500 attendees are projected for the inaugural event. TBX conferences will run May 18–20; the exposition will run May 19–20.

For more information on the event, contact Nancy Franco at EH Publishing, 508-663-1500 x234, nfranco@ehpub.com, or visit www.tbxweb.com.