The go-to technology resource for homebuilders.

October 20-22, 2014 | Pasadena, CA

TecHome Builder LUX will help luxury home builders leverage home technology amenities to sell more homes, increase per home revenue and realize higher levels of client satisfaction. THB LUX will immerse luxury builders in the benefits, features and business advantages of home technology to make this their competitive edge.

What's new and in demand from some of the nation's wealthiest homebuyers? We'll discuss it all.

Executives from luxury homebuilders from across the nation will gather for this VIP invitation-only event. Invitations will be extended to 80 senior executives with decision-making power.

Come Out to the LUX Event!

October 20-22, 2014 | Pasadena, CA | Langham Hotel
The LUX event will host 80+ executive-level decision makers doing at least $10 million in annual revenue targeting the nation's luxury market.

This group of invited guests will receive complimentary event access, air travel, hotel accommodations and concierge-style travel planning services for 2.5 days of high-level education and networking.

Are you a custom builder looking to be considered to attend? Apply to be hosted to TecHome Builder LUX.

Contact Katie Westerduin ( or 508-618-7856) to learn more.

Submit your application today!

LUX Sponsors

LUX will coordinate, and pay for, each VIP guest’s air fare, hotel and food and beverage at scheduled LUX events. Approved guests will be contacted by LUX organizers to make arrangements.


Langham Huntington
1401 S Oak Knoll Ave.
Pasadena, CA 91106
(626) 568-3900

Special Rate: $179
Cut-off Date: 9/25/2014

Click here to book your room now

The Langham Hotel in Pasadena captures the grace and elegance of classic Southern California, located at the base of the picturesque San Gabriel Mountains, just 15 minutes from downtown Los Angeles in beautiful Pasadena. Situated on 23 acres with grand historic ballrooms and gardens, the hotel features world-class dining, an award-winning spa, elegant guest rooms and a variety of recreational choices.

Monday, October 20, 2014

2:15pm - 3:15pm
Energy & Water Savings as a Luxury Design Element and Aspirational Amenity
Steve Castle, Editor-in-Chief, TecHome Builder and Tim Costello, President, BDX

Who says high-end custom homes can’t be green—or greener? Studies show the affluent and mass affluent are more likely to buy green and want green homes. We’ll show examples of luxury green homes and how energy consciousness adds luxury features, convenience and style by using LED lighting to highlight interior design and architectural elements, and automating efficient HVAC, water, lighting and motorized blinds. We’ll explore the selling opportunities for renewables like solar and geothermal, energy storage systems, energy monitoring and automated energy management systems, electric vehicle (EV) charging, graywater and water-saving fixtures and features, high-end appliances and more. 

3:15pm - 5:00pm
Roundtable Session I
Presenting Technology: The Luxury Sale as an Unforgettable Customer Experience 

Mike Moore, Moore Leadership & Peak Performance

Selling in the luxury market is all about building relationships and trust—and providing the affluent homeowner with a homeownership experience bar none. According to the Gartner Group, companies that focus on the customer experience generate 60 percent more business than those that don’t. In this interactive roundtable session, renowned sales and customer experience experts help builder guests and luxury providers to become lifestyle consultants that take their clients on rewarding and memorable journeys, from the first meeting, through the critical planning stage, construction, move-in and beyond.

Each roundtable will devise the most effective ways to:
•    Overcome objections to home technologies.
•    Inspire customers to pay premiums for high-quality experiences.
•    Achieve mass customization with high-end home technologies.
•    Build loyalty so affluent clientele become your best marketers.

Roundtable sessions allow builder guests to share valuable insights and ideas that they can take back to their companies and make their own. AE Venture’s roundtable sessions are often the most highly rated sessions at our events.


Tuesday, October 21, 2014

8:00am - 9:30am
Breakfast Session
Tech & the Luxury Builder’s Business

Eric Thies, Director of Marketing, VIA
Panelists: Steve Neary, Copperleaf Homes
William Dippel, WJ Development Co.
Matthew Dugally, Dugally Oberfeld

Technology is a key to the satisfaction of more and more luxury homebuyers and, if done right, can be a driver of increased revenue and profit for each home you build. Proficiency with tech amenities can also enlarge the pool of future buyers for your homes. In this session, we’ll hear from a number of luxury builders who are “killing it” with technology. What are their offers? Who are their trade partners and how do they operate? How do they sell tech features? How do they manage tech for profitability? How do they leverage their tech proficiency to capture new customers? You’ll get the answers to these and more essential business questions in this interactive session.

Sponsored by:


12:00pm - 1:15pm
Lunch Session
The Changing Faces of Luxury: Capitalizing on Disruptive Design and Other Trends for the Ultra-High End to the Mass Affluent

Moderator: Steve Castle,  Editor-in-Chief, TecHome Builder
Panelist: Jeff Hansell, Hansell Mitzel Homes
Mike McDonald, Director of Marketing/Business Development, Ryan Associates
Melanie Andrews, Director of Purchasing, The New Home Company

The luxury market is changing. No longer is it just for millionaires, and no longer are millionaires just building oversized mansions. Quality design elements are replacing status symbols, and square footage has become less relevant. This thought-provoking session explores the hot trends in outdoor living spaces, gourmet “foodie” kitchens and ethnic kitchen pantries, aspirational bath and water elements, pool and spa and beyond, remote connectivity for vacation homes, MDUs and “Next Gen” boomerang baby suites, the return of home theater and high-end audio, the rise of the mass affluent and Millennials—and prescribes profitable technology solutions for each, without diluting quality.

Sponsored by:


4:00pm - 5:30pm
Roundtable Session II
Room-by-Room Derby: Home Design & Technology Roundtable

John Galante, President, AE Ventures and Steve Castle,  Editor-in-Chief, TecHome Builder

After experiencing high-end technologies in the afternoon’s boardroom sessions, builder guests will have the opportunity to share their thoughts and ideas on integrating and blending high-end technologies into their home designs. Each table of homebuilders will share ideas for technology integration in kitchens, family rooms, bedrooms, baths, outdoor areas, foyers and entryways, garages, bonus rooms, guest suites, and even laundry rooms—all as part of a fun and interactive Room-by-Room Derby. Yes, we’re keeping score. 



Wednesday, October 22, 2014

8:00am - 9:15am
Breakfast Session
The Internet of Luxury Things: Connected Home Essentials for the Luxury Homebuyer

Moderator: John Galante, President, AE Ventures

Home control and automation are becoming mainstream, so what’s next for the connected luxury home? Builder guests will learn how to capitalize on the unprecedented comfort, quality and convenience provided by hyper-networked and higher-speed homes equipped for superior performance. These aren’t just smart, but smarter homes that feature customized controls and hands-free ambient intelligence that is responsive to one’s movements. Employing cloud-based services, Big Data, the Internet of Things, and voice and gesture control, these systems are about to make the hub of a family’s life its day-to-day operating system. 


3:15pm - 4:00pm
Future Tech and Emerging Luxury Opportunities that Will Set Homebuilders Apart

Rich Green, CEO, Rich Green, Ink, Futurist and Silicon Valley Insider

Many home technologies are introduced in the luxury market before they slowly make their way into the mass affluent and mass markets. So what’s in store for the luxury TecHome? This wild and fascinating ride takes us from emerging home technologies such as immersive telepresence videoconferencing systems, digital health and Ultra HD to the augmented reality of Google Glass and to virtual reality. The valuable perspectives of a futurist and Silicon Valley insider will inspire homebuilders to create action plans for building far more advanced dwellings than their competitors’.