HomeSphere, a technology-leveraged service provider to residential homebuilders and manufacturers, has added Lennox Hearth Products to its list of supply chain partners.
Lennox joins more than 70 manufacturers currently using HomeSphere's Web-based BRI Program to manage rebates for homebuilders and grow their market share.
Builders can now access savings on Lennox products throughout HomeSphere's supply chain, including a complete line of gas, wood-burning and electric fireplaces.
"BRI gives Lennox Hearth Products a unique opportunity to reach builders we typically couldn’t," says Lennox Hearth sales VP Tom Krebs.
Manufacturers use BRI to access over 1,100 builders on the program to gain inroads to new accounts and build recognition for their products and services.
Builders, on the other hand, gain product knowledge and manage their cash-producing rebates.
"BRI is a powerful marketing tool," adds Homesphere COO Glenn Renner.
"By offering product rebates on BRI, Lennox Hearth Products gains brand advantage with HomeSphere’s builder customers who closed over 100,000 homes in 2007.